by Dan Woehrman | Jan 6, 2021 | Blog
As Debbie would say, every great baker knows to stock the kitchen with the essentials — sugar, flour, salt, butter and eggs. Combined, they make Debbie’s mouth-watering baked goodies. Forget one, however, and you’ve got a real problem. You can probably scrape by...
by Dan Woehrman | Dec 21, 2020 | Blog
‘Tis the season for a flooded email inbox, full of retail doorbusters. I can hardly go a few minutes without hearing the telltale ding of yet another email making its home in my spam folder. For retailers with bottomless budgets, the holidays signal an increase in...
by Dan Woehrman | Oct 1, 2020 | Blog, Uncategorized
As I drive down my block, I can’t help but notice the latest lawn decor—and I’m not referring to our Halloween enthusiasts next door. Just as the annual “Battle of the Christmas Lights” signals the arrival of the holiday season, so, too, do the excess political yard...
by Dan Woehrman | Sep 4, 2020 | Blog
I’ll spare you the buzzwords, but it’s no secret the economic side effects of COVID-19 have been seismic, forcing companies to re-think the way they interact with consumers. Naturally, one side effect of the pandemic is our heightened awareness of hygiene and safety...
by Dan Woehrman | Jul 31, 2020 | Blog
The thing about first impressions? They’re often your brand’s last. According to Forbes, a tenth of a second is all you have to convey important traits – like trustworthiness – about your brand. In the time it takes to blink, consumers have made snap judgments about...
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